India Post to enter gold retail trade

THIRUVANANTHAPURAM: The Kerala circle of India Post is preparing to enter the gold retail trade as part of a business diversification initiative of the Department of Posts. Customers can now walk into a post office and buy pure 24 carat gold coins certified by the Swiss precious metal company Valcambi.

The scheme will be launched in selected post offices in the State by the end of the month. The initiative, being launched in association with Reliance Money Ltd (RML) and World Gold Council, will enable customers to buy gold coins of various denominations from post offices. Initially, the department plans to sell 0.5 gm, 1 gm, 5 gm and 8 gm gold coins packed in tamper-proof sealed covers.

“India Post has already launched this scheme in a few other circles, including Delhi, Maharashtra, Gujarat and Tamil Nadu, where it has been received well. We are planning to launch the scheme in Kerala circle before the end of February,” said Southern Region Headquarters director Govinda Rajan.

Mr. Rajan said in the first phase, gold coins would be sold through 18 post offices in the Thiruvananthapuram, Kochi and Kozhikode regions and selected post offices in Kottayam and Alappuzha districts.

Senior officials of the Department of Posts had already been given training in handling the RML software for transactions. Every customer will be given an invoice or bill detailing the transaction. While the department will be earning an amount as commission, RML will also bear the service tax on the commission paid to India Post.

The stocking and sale of gold coins in the post offices will be under the direct supervision of the respective postmasters. The postmaster will be required to check the RML web site on a regular basis for the latest updates of gold rates and discounts. “We already have ample security features in our post offices for stocking valuables. However, under this scheme we will not be maintaining a huge stock of gold coins. The supply of gold coins in the various post offices will be replenished by RML according to the movement of the coins,” Mr. Rajan said.

The sale of gold coins through post offices is a continuation of India Post’s attempts to capitalise on its vast network for diverse business initiatives. The Kerala circle is already offering various Union Public Service Commission (UPSC) applications and Sabarimala temple prasadam as retail products to its customers. Apart from the reach of its network and the credibility of the department, customers buying gold coins from post offices can also bank on the special discounts offered during festival seasons.

Postal Department receives great response

NEW DELHI: Within a fortnight of the launch of the unique service to sell internationally certified gold coins through its vast network of post offices, the Department of Posts (DoP) has received overwhelming response from people.

“Thanks to the ongoing festive season, we have been able to do brisk business. So far, over 20 kgs of gold worth over Rs.2.6 crore has been sold through 100-odd post offices spread in five states. The sale of gold coins was particularly good on the Dhanteras day when people buy gold. We have also offered a five per cent discount this festive season,” informed a senior DoP official.

Initially, the DoP has started this service in five states -- Gujarat, Delhi, Tamil Nadu, Maharashtra and Punjab -- on pilot basis, and soon the service would be made available across India.

India Post has launched this venture in association with World Gold Council and Reliance Money. World Gold Council is helping in marketing the Swiss Medallions supplied by Reliance Money.

The 24-karat gold coins, packed in a sealed cover with the certification from renowned Valcambi in Switzerland, are available in weights of 0.5 gram, 1 gram, 5 grams and 8 grams.

“The sale of 5 gms coins has been the maximum, with Gujarat, Delhi, Tamil Nadu and Maharashtra leading the list. In Punjab, where the service was launched a few days before Diwali, the response has also been good. After reviewing the sales figure of the festive season, the sale of gold coins will be extended to other states as well, starting from mini-metros and towns,” the official added.

Competitively priced

Stating that the prices of these gold coins are competitively priced based on the prevailing market prices, the official said: “Gold coins available through our post offices carry internationally recognised certification and has low risk of duplication. Our post offices that are known for its trust and reliability will serve as an ideal location for the people to buy quality gold coins.”

India Post ties up with Reliance Money to sell gold coins at post office

India Post has tied up with Reliance Money and World Gold Council to sell gold coins through its post office network across the country.

The pilot project has been launched on Wednesday and it will make gold coins available across 100 post offices in four states — Delhi, Maharashtra, Tamil Nadu and Gujarat. However going forward it would be available for sale at all the 155,000 post offices across the country.

“We have initiated the process to commercialise the post offices and increase their visibility,” said A Raja, Union Minister of IT and Telecom. Reliance Money will act as the vendor to provide certified coins that are 99.99 per cent pure in four denominations of 0.5 gm, 1 gm, 5 gm and 8 gm.

“This should go up as we have tied with India Post which is the most trusted organisation and is biggest retail network with 1,55,000 post offices,” said Sudip Bandyopadhyay, chief executive officer, Reliance Money. “We will train the post office employees and we are confident of the delivery channel.”

“In the long term, considering the demand supply economics, gold is only expected to go up, as there are no new gold mines coming up and so the supply remains constrained,” said a gold expert who did not wish to be named.